EMPOWER RURAL WOMEN THROUGH DIGITAL MARKETING SKILLS
Mehar Baba Charitable Trust, Bassi Pathana, Punjab, India has been selected by Canada Fund for Local Initiatives (CFLI)- a High Commission of Canada in India – for project “Empower Rural Women through Digital Marketing Skills” in Rural Punjab in collaboration with Canada Fund for Local Initiatives (CFLI) - Delhi & Chandigarh, INUS Global Charity-USA and Mehar Baba Charitable Trust.
The project " Empower Rural Women Through Digital Marketing Skills" aims at increasing women artisans economic empowerment by educating local artisans, small business owners and individuals on the digital tools in Rural Punjab. This project is to cover 100+ village clusters in the district of Fatehgarh Sahib and impact over 1000+ rural women and men artisans/small business entrepreneur etc.Training of Trainers (TOTs) strategy built a pool of competent instructors for the project. 18 TOTs ( 14 women + 4 men) from North West and 13 TOTs ( 12 women + 1 men) from South East trained other people using participatory learning approach.